AS Roma Matchday Scenarios
Do not price the whole stadium. Price the inventory that is actually available to sell.
Planning assumptions only. Final modelling would use club-provided ticketing, inventory and pricing data.
Fixture & Sellable Inventory Setup
Event Name
Match Setup
Venue
Stadio Olimpico planning model. Capacity 70,634 before allocations.
Match type
Season Card allocation benchmark
Season Card holders, away allocation, partner seats, comps and restricted-view seats reduce the inventory that is available match-by-match.
The key commercial output is available match-by-match inventory, not total stadium capacity.
Planning assumptions only — validate against club inventory data before use.
Fixture Context optional
Available Match-by-Match Inventory
Total stadium capacity
70,634
Season Card holders / allocated
36,000
Restricted view / lower-yield
0
Available match-by-match inventory
5,995
Away allocation
Hospitality / premium / partner holds
Comps / operational holds
Season Card holders are handled separately. These holds cover away allocation, hospitality/premium or partner seats, comps and other non-sellable inventory.
Restricted view / lower-value seats % of available seats
%
% of available seats that are restricted view or lower-value.
Attendance
Available match-by-match inventory
10070,634
Stadio Olimpico capacity is capped at 70,634 before allocations.
Inventory capped at Stadio Olimpico capacity.
Stress scenario
Best scenario
Ticket Categories
Editable ticket categories
Sellable Inventory
—
Expected Sales
—
Blended Price
—
Total category inventory exceeds Stadio Olimpico capacity after allocations. Reduce quantities or review unavailable seats.
Season Planning Snapshot
Category A fixtures
Avg attendance
Avg ticket price
€
Category B fixtures
Avg attendance
Avg ticket price
€
Category C / cup fixtures
Avg attendance
Avg ticket price for Category C / cup
€
Projected match-by-match ticket sales
—
Match-by-match ticket revenue
—
Average match-by-match sales per match
—
Average ticket price
—
Costs & Revenue
Enter your event costs and revenue streams to calculate profitability.
Costs
Venue / Site
€
Talent / Artists
€
Production
€
Marketing
€
Staffing
€
Other fixed
€
Hospitality & Other Matchday Revenue
Hospitality, sponsorship & other income
€
Season Card Allocation
Season Card price per holder/season
€
Season Card holders
Planning assumption only. Replace with confirmed club Season Card data during implementation.
Expected Season Card attendance affects occupancy
Expected attendance affects occupancy and inventory assumptions only — annual Season Card revenue is based on cards sold.
Home league matches in season
Season Cards are allocated across the home league season. Planning assumptions only — validate against club inventory data before use.
Additional Revenue Streams
Revenue Sources
Live Event Tracking
Tickets sold so far
Sales start date
Event start date
Event end date optional
Sell tickets during the event?
Target & Platform
Target profit margin
20%
0%60%
Commercial Review
Review available inventory, supporter-safe upside, hospitality contribution and realism warnings.
Supporter-Safe Blended Price
€—
Match-by-match pricing should be tested against available inventory after Season Card holders, away allocation, comps and restricted-view seats are accounted for.
Total Costs
—
Break-even Price
per public ticket
—
Break-even Tickets
public tickets needed
—
Yield Per Seat
—
Enter your event details and live sales data to see real-time event status.
Current Performance
Enter live event data to see performance metrics.
Recovery Targets
Enter live event data to see recovery targets.
Recommended Actions
Enter live event data to see recommended actions.
Verdict
—
Enter your event details to see a verdict.
Recommended Price
—
Break-even Price
—
Projected Profit
—
FINANCIAL SUMMARY
TAX COUNTRY
Revenue
+
—
Match-by-match Public Ticket Revenue
—
= Total Matchday Revenue
—
−
—
Event Costs
All fixed costs for this fixture
= Pre-Tax Profit
—
−
—
Corporate Tax (25% · United Kingdom)
Take-Home (Post-Tax)
—
—
Based on the current planning assumptions, allocated Season Card revenue and additional matchday revenue cover base fixture costs, so public ticket sales are modelled as upside rather than cost recovery.
Enter event details to see profit health.
We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.
Sales Sensitivity
Enter live event data to see sensitivity analysis.
Revenue Bridge
How matchday revenue builds vs costs, based on projected final sales at current pace.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
Attendance Scenarios
Best Case
Price
€
% Sold
%
—
—
Base Case
Price
€
% Sold
%
—
—
Stress Test
Price
€
% Sold
%
—
—
Enter the percentage of total capacity sold for each scenario. Ticket numbers and profit update automatically.
Price Simulator
Models projected match-by-match public sales from a public inventory of — tickets at the selected price.
Uses the same costs and guaranteed revenue (Season Cards, hospitality and sponsorship) as the Review section.
Based on the current planning assumptions, allocated Season Card revenue and additional matchday revenue cover base fixture costs, so public ticket sales are modelled as upside rather than cost recovery.
Drag the slider to test different pricing strategies.
Ticket Price
€—
€1
€200
Projected revenue
—
Projected profit
—
Sell-through to break even
—
Risk Status
—
Profit vs Public Sell-through
How profit changes as public ticket sales increase from 0% to full capacity.
Loss zone
Break-even
Profit zone
| % Sold | Public Tickets | Total Revenue | Profit |
|---|
Revenue Bridge
How matchday revenue is built and how it compares to total costs.
Total Costs
Season tickets (allocated)
Additional Streams
Stadium Tickets
Projected Profit
1
Set section prices
›
2
Link to calculator
›
3
Review blended price
›
4
Check profitability
›
5
Export & share
Stadio Olimpico Stadium Map
Simplified planning view showing sellable inventory, stand-level assumptions and key allocation zones.
Projected Public Ticket Revenue
€0
0 / 0 seats
Avg Ticket Price
€0
0% occupancy
Trent End
Brian Clough Stand
Main Stand
Bridgford / premium
Away allocation
Stadio Olimpico — simplified planning map
🏟
Click any stand
on the map to
edit pricing
on the map to
edit pricing
| Stand | Block Capacity | Price (€) | Occupancy | Revenue |
|---|---|---|---|---|
| Total Matchday | — | — | — | |
Block capacity is shown for context. Revenue is calculated from projected match-by-match public inventory after Season Card allocation and other holds.
Enter your event details and costs to generate a commercial summary.
Modelling
Compare what-if pricing and attendance scenarios against a saved baseline. Save a scenario first, then model changes to see the financial impact.
Baseline scenario
Ask a modelling question
AS Roma Quick Actions
Pricing
Attendance
Existing Season Card attendance
Inventory Optimisation